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Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
- GSB Authors: Baba Shiv
- Date: 2011-12-22
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Measuring Corporate Default Risk
- GSB Authors: Darrell Duffie
- Date: 2011-12-22
- Publication Type: Books
Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
- GSB Authors: Baba Shiv
- Date: 2011-12-22
- Publication Type: Articles
- Publication: Journal of Consumer Psychology