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Miniature of Superbowl Ads

Superbowl Ads

GSB Authors: Wesley Hartmann
Date: 2014-01-27
Publication Type: Working Papers

1 Working Papers

1 Stanford GSB Faculty Publications

1 Wesley Hartmann

1 advertising 1 advertising, ad impressions, branding, complements, television 1 affect (linguistics) 1 business 1 communication 1 consumer behavior in brand consumption and identification 1 consumer market behavior and pricing 1 marketing 1 psychology 1 wine industry and tourism

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