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Miniature of Daimler: Reinventing Mobility
Daimler: Reinventing Mobility
  • GSB Authors: Robert Siegel
  • Date: 2017-11-08
  • Publication Type: Cases
Miniature of Preference-Construction Habits: The Case of Extremeness Aversion
Preference-Construction Habits: The Case of Extremeness Aversion
  • GSB Authors: Itamar Simonson
  • Date: 2017-11-08
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research

1 Articles 1 Cases

1 Marketing