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Miniature of Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

GSB Authors: Harikesh Nair
Date: 2018-01-18
Publication Type: Articles
Publication: Management Science

Miniature of Sonos in 2017: Non-Founder CEO Transition and Change Management

Sonos in 2017: Non-Founder CEO Transition and Change Management

GSB Authors: Michelangelo Volpi
Date: 2018-01-18
Publication Type: Cases