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Miniature of Price Promotions for "Freemium" App Monetization
Price Promotions for "Freemium" App Monetization
  • GSB Authors: Jonathan Levav | Harikesh Nair
  • Date: 2019-04-05
  • Publication Type: Working Papers
Miniature of Authenticity and Institutional Context: Individual Preferences in China
Authenticity and Institutional Context: Individual Preferences in China
  • GSB Authors: Glenn Carroll
  • Date: 2019-04-05
  • Publication Type: Articles
  • Publication: Journal of International Consumer Marketing