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Miniature of Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
  • GSB Authors: Bart Bronnenberg
  • Date: 2020-02-07
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Measuring Risk Information
Measuring Risk Information
  • GSB Authors: Kevin Smith
  • Date: 2020-02-07
  • Publication Type: Working Papers