25 Articles 23 Working Papers 19 Cases 1 Books

68 Stanford GSB Faculty Publications

9 Navdeep Sahni 8 Jennifer Aaker 7 Harikesh Nair 6 Wesley Hartmann 4 Sridhar Narayanan 3 Charles O'Reilly 3 Pedro Gardete 3 Sonya Grier 3 Stephan Seiler 3 Susan Athey 2 Chip Heath 2 George Foster 2 Michael Ostrovsky 2 Michaela Draganska 2 Michal Kosinski 2 Robert Burgelman 2 S. Wheeler 1 Amit Seru 1 Bill Guttentag 1 Ed deHaan 1 Elizabeth Blankespoor 1 Gabriel Weintraub 1 Gregory Martin 1 Hanno Lustig 1 Itamar Simonson 1 Jesper Sørensen 1 Jonathan Levav 1 Monic Sun 1 Raj Joshi 1 Stefan Wager 1 William Barnett 1 Yewon Kim More

44 Marketing 12 Organizational Behavior 5 Economics 3 Accounting 2 Finance 1 Political Economy

7 Marketing Science 7 Quantitative Marketing and Economics 3 Journal of Marketing Research 2 Journal of Consumer Research 2 The Review of Economic Studies 1 American Psychologist 1 Management Science 1 Operations Research 1 The Journal of Finance

68 advertising 22 marketing 13 business 9 economics 9 entrepreneurship 8 consumer market behavior and pricing 8 marketing strategy 7 media 7 social media 6 advertising campaigns 6 branding 6 computer science 6 field experiments 5 customer acquisition 5 microeconomics 5 platforms 4 advertising strategy 4 internet 4 internet advertising 4 online advertising 3 D12 3 M31 3 M37 3 auction theory and applications 3 brand management 3 business growth 3 causal effects 3 common value auction 3 complementarities 3 consumer behavior 3 consumers 3 corporate culture 3 corporate vision 3 employee training 3 false advertising 3 humor 3 management development 3 newspapers 3 organizational learning 3 partners 3 politics 3 presidential elections 3 search advertising 3 stories 3 strategic thinking 3 teamwork 3 television 3 television advertising 3 the internet 3 world wide web 2 China 2 Facebook 2 L81 2 accounting 2 acquisitions 2 advertising campaign 2 advertising content 2 advertising effectiveness 2 advertising effects 2 advertising management 2 advertising media 2 business history 2 consumer behavior in brand consumption and identification 2 consumer goods 2 consumer preferences 2 customer service 2 deception 2 digital goods 2 digital marketing and social media 2 digital platforms and economics 2 display advertising 2 econometrics 2 entertainment industry 2 experimentation 2 finance 2 financial markets and investment strategies 2 food 2 growth strategy 2 history 2 innovation 2 instrumental variables 2 internet marketing 2 internet privacy 2 matching 2 mathematics 2 mobile 2 mobile operating systems 2 monetary economics 2 multi-homing 2 organizational change 2 political advertising 2 prices 2 psychology 2 randomized experiments 2 restaurants 2 single-homing 2 social psychology 2 stock (firearms) 2 strategy and management 2 subscription goods 2 supply & demand 2 switching 2 technology 2 tracking 2 two-sided markets 1 2000 1 2004 1 A/B/N testing 1 ACT-R model 1 AI firms 1 C61 1 D03 1 D83 1 D91 1 European media 1 Home Shopping Network 1 L2 1 Microsoft 1 Nordic media 1 Republicans 1 Silicon Valley 1 Skype 1 Super Bowl (football game) 1 Super Bowl advertisements 1 Twitter 1 United States presidential election 1 acquisition of data 1 ad impressions 1 ad-skipping 1 addressable TV 1 adjustable rate mortgages 1 advertisers 1 advertising frequency 1 advertising tailoring 1 advertising, ad impressions, branding, complements, television 1 affect (linguistics) 1 affect/emotions/mood 1 algorithms 1 analytic models 1 analytics 1 apparel 1 archaeology 1 art history and market analysis 1 attack ads 1 attitudes 1 attributions 1 auction theory 1 auctions 1 auditing, earnings management, governance 1 autobiographical narratives 1 aversion 1 b2b 1 bank customers 1 banking industry advertising 1 bidding 1 big data 1 bond 1 brand identification 1 brand metrics 1 brand name products 1 branding (marketing) 1 business law and ethics 1 business models 1 capital market 1 carryover effects 1 case-related marketing 1 causal inference 1 child development and digital technology 1 choice set heterogeneity 1 classified advertising 1 cognitive psychology 1 communication 1 communication methodology 1 communication strategy 1 competence (human resources) 1 competition in advertising agencies 1 competition in the mass media industry 1 competitor analysis 1 complements 1 complex systems and time series analysis 1 computer industry 1 computer software industry 1 consumer behaviour 1 consumer deception 1 consumer education 1 consumer memory and advertising 1 consumer privacy 1 consumer psychology 1 consumer research 1 consumer response 1 consumer retail behavior studies 1 consumer welfare 1 consumption (economics) 1 contest 1 control (psychology) 1 conversion funnel 1 corporate finance and governance 1 cost effectiveness 1 crisis management 1 cross-cultural research 1 customer and client analysis 1 customer experience 1 customer relationship management 1 customer relationship management (CRM) 1 customer satisfaction 1 d72 1 data analysis 1 data collection 1 data-driven decision making 1 database 1 decision making 1 democrats (United States) 1 developing countries 1 digital advertising 1 digital media 1 digital transformation 1 direct e-marketing 1 direct vote 1 direct-to-consumer advertising 1 disclosure 1 discrete-continuous demand 1 disruptive innovations 1 drugs 1 dynamic demand estimation 1 earnings 1 ecommerce 1 economic and environmental valuation 1 economic theory 1 economics and econometrics 1 elasticity (economics) 1 elections 1 electoral college 1 electronic commerce 1 electronic newspapers 1 email marketing 1 emerging markets 1 empirical game 1 engineering 1 english auction 1 estimation 1 estimation theory 1 estimator 1 ethics 1 evidence 1 expectation theory 1 experimental design 1 externalities 1 feedback effects 1 field (mathematics) 1 field research 1 field-experiments 1 financial economics 1 financial leverage 1 forward auction 1 freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments 1 geology 1 goodwill (commerce) 1 goodwill model 1 government policy 1 groceries structural frame models 1 heterogeneous treatment effects 1 homophily 1 homophily theory (communication) 1 human behavior 1 human research subjects 1 ideological polarization 1 impact demand 1 impact of technology on adolescents 1 imperfect information 1 impression formation (psychology) 1 in-flight purchases 1 industrial organization 1 industrial publicity 1 information 1 information privacy 1 informative advertising 1 informed consent (medical law) 1 innovation and knowledge management 1 internet sales 1 internet traffic 1 journalism 1 knowledge management 1 l10 1 loan-to-value ratio 1 long-term effects of ads 1 m37 1 management 1 market dynamics and volatility 1 market liquidity 1 market research 1 market share 1 marketing > management 1 marketing campaigns 1 marketing channels 1 marketing implementation 1 marketing research 1 mass media 1 mathematical bounds 1 mathematical variables 1 mechanical engineering 1 media economics 1 media influence and politics 1 medical ethics 1 medical prescription 1 medicine 1 memory model 1 memory-based model 1 merger and competition analysis 1 microblogging 1 microblogs 1 minimax regret 1 mixed integer program 1 moderator variables 1 monetization 1 mortgage banks 1 mortgage brokers 1 motivation 1 multi-sided platform businesses 1 multiproduct firms 1 my personality 1 native advertising 1 natural experiment 1 negative advertising 1 nike 1 non-compliance 1 observational study 1 online shopping 1 operating system 1 paid search 1 paid-search 1 paleontology 1 path-tracking data 1 patient selection 1 personality assessment 1 personalization 1 personnel management 1 persuasion 1 pharmacology 1 physics 1 platform 1 polarization (social sciences) 1 policy learning 1 political campaigns 1 political candidates 1 political competition 1 political identity 1 political marketing 1 political science 1 political science research 1 politics and business environment 1 position effects 1 potential outcomes 1 power and influence 1 presidential candidates 1 presidential election 1 print medium 1 privacy 1 process (computing) 1 process management 1 product quality 1 programming language 1 psychiatric research 1 public relations 1 publicity 1 purchasing 1 pure mathematics 1 quantum mechanics 1 rainbow 1 randomized field experiments 1 readership 1 real-time targeting 1 reference price 1 regression analysis 1 regression discontinuity 1 repeated advertising 1 reputation 1 research design 1 research ethics 1 research evaluation 1 research methodology 1 resource allocation 1 restaurant customers 1 restaurant marketing 1 restaurant reviews 1 retail 1 retail store management 1 risk 1 sales promotion 1 sales promotions 1 scalability 1 search costs 1 search engine 1 search engines 1 section (typography) 1 self-evaluation 1 series (stratigraphy) 1 service (business) 1 set (abstract data type) 1 shopping 1 signalling 1 skepticism 1 snowball sampling 1 social effects 1 social media and politics 1 social network 1 social networks 1 social sciences 1 sociology and political science 1 sortgages 1 spacing effect 1 spillovers 1 standard deviations 1 statistical sampling 1 statistics 1 stockpiling 1 storable goods 1 strategic management 1 strategy 1 strategy and general management 1 strategy implementation 1 subprime loans 1 subscription based media access 1 supermarkets 1 target marketing 1 targeting 1 technological change 1 television programs 1 temporal spacing 1 tracking & trailing 1 treatment effects 1 unique bid auction 1 valuation 1 value of information 1 voting research 1 wine industry and tourism 1 word of mouth 1 word of mouth advertising 1 word-of-mouth communication More