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Miniature of Star Digital: Assessing the Effectiveness of Display Advertising
Star Digital: Assessing the Effectiveness of Display Advertising
  • GSB Authors: Sridhar Narayanan
  • Date: 2013-03-06
  • Publication Type: Cases
Miniature of Bonobos: Customer Intimacy Through Community Development
Bonobos: Customer Intimacy Through Community Development
  • GSB Authors: Jennifer Aaker
  • Date: 2010-07-28
  • Publication Type: Cases
Miniature of Consumer Awareness or Disease Mongering? GlaxoSmithKline and the Restless Legs Syndrome
Consumer Awareness or Disease Mongering? GlaxoSmithKline and the Restless Legs Syndrome
  • GSB Authors: David Baron
  • Date: 2008-10-20
  • Publication Type: Cases

3 Cases