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Showing 1 - 12 of 12 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of How Campaign Ads Stimulate Political Interest
How Campaign Ads Stimulate Political Interest
  • GSB Authors: Gregory Martin
  • Date: 2023-03-03
  • Publication Type: Articles
  • Publication: The Review of Economics and Statistics
Miniature of Super Bowl Ads
Super Bowl Ads
  • GSB Authors: Wesley Hartmann
  • Date: 2017-10-05
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Competitive Targeted Advertising Over Networks
Competitive Targeted Advertising Over Networks
  • GSB Authors: Kostas Bimpikis
  • Date: 2016-02-10
  • Publication Type: Articles
  • Publication: Operations Research
Miniature of Internet Versus Television Advertising: A Brand-Building Comparison
Internet Versus Television Advertising: A Brand-Building Comparison
  • GSB Authors: Wesley Hartmann
  • Date: 2013-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-09
  • Publication Type: Cases
Miniature of Gardenburger Advertising Strategy (B)
Gardenburger Advertising Strategy (B)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases
Miniature of Gardenburger Advertising Strategy (A)
Gardenburger Advertising Strategy (A)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases
Miniature of AT&T/MCI, the Long-Distance Phone Wars (B), Responses to MCI's Friend and Family
AT&T/MCI, the Long-Distance Phone Wars (B), Responses to MCI's Friend and Family
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases
Miniature of AT&T/MCI, the Long-Distance Phone Wars (C), Subsequent Developments
AT&T/MCI, the Long-Distance Phone Wars (C), Subsequent Developments
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases
Miniature of AT&T/MCI, the Long-Distance Phone Wars (A), MCI Introduces "Friends and Family"
AT&T/MCI, the Long-Distance Phone Wars (A), MCI Introduces "Friends and Family"
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases
Miniature of The Blair Witch Project (A)
The Blair Witch Project (A)
  • GSB Authors: Chip Heath
  • Date: 2001-09-05
  • Publication Type: Cases
Miniature of The Blair Witch Project (B)
The Blair Witch Project (B)
  • GSB Authors: Chip Heath
  • Date: 2001-05-09
  • Publication Type: Cases

8 Cases 4 Articles