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Miniature of Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
  • GSB Authors: Baba Shiv
  • Date: 2011-12-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
  • GSB Authors: Baba Shiv
  • Date: 2011-12-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology

2 Articles

2 Baba Shiv

2 Marketing