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Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
- GSB Authors: Harikesh Nair
- Date: 2017-07-31
- Publication Type: Articles
- Publication: Marketing Science
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
- GSB Authors: Harikesh Nair
- Date: 2014-02-27
- Publication Type: Working Papers