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Showing 1 - 9 of 9 Records

Miniature of What Are Your Signature Stories?

What Are Your Signature Stories?

GSB Authors: Jennifer Aaker
Date: 2016-05-01
Publication Type: Articles
Publication: California Management Review

Miniature of Equal Opportunities Schools: Finding the Missing Students

Equal Opportunities Schools: Finding the Missing Students

GSB Authors: Bill Meehan
Date: 2015-07-15
Publication Type: Cases

Miniature of SolarCity: Rapid Innovation

SolarCity: Rapid Innovation

GSB Authors: Stefan Reichelstein
Date: 2015-03-27
Publication Type: Cases

Miniature of Saks: Shocking the Fashion Industry Supply Chain

Saks: Shocking the Fashion Industry Supply Chain

GSB Authors: Michael Marks
Date: 2014-03-18
Publication Type: Cases

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

Date: 2005-03-01
Publication Type: Working Papers

Miniature of Strategic Activism the Rainforest Action Network

Strategic Activism the Rainforest Action Network

GSB Authors: David Baron
Date: 2004-07-29
Publication Type: Cases

Miniature of Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (B)

Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (B)

GSB Authors: David Baron
Date: 2004-06-01
Publication Type: Cases

Miniature of Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (A)

Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (A)

GSB Authors: David Baron
Date: 2004-06-01
Publication Type: Cases

Miniature of Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (C)

Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (C)

GSB Authors: David Baron
Date: 2004-06-01
Publication Type: Cases