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Showing 1 - 21 of 21 Records
What Are Your Signature Stories?
- GSB Authors: Jennifer Aaker
- Date: 2016-05-01
- Publication Type: Articles
- Publication: California Management Review
Saks: Shocking the Fashion Industry Supply Chain
- GSB Authors: Michael Marks
- Date: 2014-03-18
- Publication Type: Cases
Del Mar Racetrack, Reinventing the Horse Racing Fan Experience
- GSB Authors: George Foster
- Date: 2012-02-06
- Publication Type: Cases
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the Golden Quadrant
- GSB Authors: Jennifer Aaker
- Date: 2011-11-01
- Publication Type: Working Papers
Attune Foods: Challenging the Goliaths with Authenticity
- GSB Authors: Glenn Carroll
- Date: 2011-09-15
- Publication Type: Cases
If Money Doesn't Make You Happy, Consider Time
- GSB Authors: Jennifer Aaker
- Date: 2010-11-01
- Publication Type: Working Papers
Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
- GSB Authors: Jennifer Aaker
- Date: 2010-01-01
- Publication Type: Working Papers
Why Do People Give? The Role of Identity in Giving
- GSB Authors: Jennifer Aaker
- Date: 2009-06-12
- Publication Type: Working Papers
Maria Yee Inc.: Making 'Green' Furniture in China
- GSB Authors: Glenn Carroll
- Date: 2009-01-16
- Publication Type: Cases
SK-II China, Managing Public Relations
- GSB Authors: John Roberts
- Date: 2007-11-20
- Publication Type: Cases
Futbol Club Barcelona: Globalization Opportunities
- GSB Authors: George Foster
- Date: 2007-02-01
- Publication Type: Cases
Mountain Hardwear (C): Working with Athletes
- GSB Authors: George Foster
- Date: 2006-11-10
- Publication Type: Cases
Mountain Hardwear (B): Financing Growth and Strategic Opportunities
- GSB Authors: George Foster
- Date: 2006-11-10
- Publication Type: Cases
Mountain Hardwear (A): The Early Years
- GSB Authors: George Foster
- Date: 2006-11-10
- Publication Type: Cases
Gardenburger Advertising Strategy (B)
- GSB Authors: Sonya Grier
- Date: 2003-04-22
- Publication Type: Cases
Gardenburger Advertising Strategy (A)
- GSB Authors: Sonya Grier
- Date: 2003-04-22
- Publication Type: Cases
Lexicon Branding (A)
- GSB Authors: Chip Heath
- Date: 2002-08-21
- Publication Type: Cases
AT&T/MCI, the Long-Distance Phone Wars (B), Responses to MCI's Friend and Family
- GSB Authors: Chip Heath
- Date: 2002-02-27
- Publication Type: Cases
AT&T/MCI, the Long-Distance Phone Wars (C), Subsequent Developments
- GSB Authors: Chip Heath
- Date: 2002-02-27
- Publication Type: Cases
AT&T/MCI, the Long-Distance Phone Wars (A), MCI Introduces "Friends and Family"
- GSB Authors: Chip Heath
- Date: 2002-02-27
- Publication Type: Cases
Lexicon Branding, Procter & Gamble's Swiffer (B)
- GSB Authors: Chip Heath
- Date: 2002-02-17
- Publication Type: Cases