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Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
- GSB Authors: Yu Ding
- Date: 2023-10-23
- Publication Type: Articles
- Publication: Current Opinion in Psychology
GoPro: Brand Extension
- GSB Authors: Michael Marks
- Date: 2017-04-01
- Publication Type: Cases
The Innovation Playbook: Land's End: Envisioning the Non-Obvious
- GSB Authors: Jennifer Aaker
- Date: 2016-11-02
- Publication Type: Cases
Saks: Shocking the Fashion Industry Supply Chain
- GSB Authors: Michael Marks
- Date: 2014-03-18
- Publication Type: Cases
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
- GSB Authors: Jennifer Aaker
- Date: 2012-03-03
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Natura: Exporting Brazilian Beauty
- GSB Authors: Bruce McKern
- Date: 2010-12-06
- Publication Type: Cases
LVMH in 2004: The Challenges of Strategic Integration
- GSB Authors: Robert Burgelman
- Date: 2004-05-05
- Publication Type: Cases
Yahoo! - a New HR Challenge (A)
- GSB Authors: Charles O'Reilly
- Date: 2004-05-05
- Publication Type: Cases