17 Stanford GSB Faculty Publications

10 Cases 7 Articles

3 Glenn Carroll 2 Hau Lee 2 Sonya Grier 1 Baba Shiv 1 Bart Bronnenberg 1 Garth Saloner 1 George Foster 1 Haim Mendelson 1 Jim Ellis 1 Jonathan Levav 1 Michael Marks 1 Monic Sun 1 Navdeep Sahni 1 S. Wheeler 1 Wasim Azhar More

9 Marketing 3 Organizational Behavior 1 Accounting 1 Economics

2 Journal of Consumer Psychology 2 Management Science 1 Journal of Consumer Research 1 Marketing Letters 1 Production and Operations Management

17 consumer goods 6 marketing 4 entrepreneurship 3 communication in organizations 3 consumer behavior 3 employee problems 3 human resource management / organisational behaviour 3 internet marketing 3 marketing strategy 3 organizational behavior 3 pricing 2 advertising 2 advertising campaigns 2 advertising management 2 advertising strategy 2 brand management 2 business history 2 consumer products industry 2 corporate culture 2 food 2 growth strategy 2 human resources management (HRM) 2 start-up 1 3D printing 1 advertising media 1 advocacy 1 aggregate demand 1 aggregate demand models 1 bootstrapping 1 boundary value problems 1 branding 1 build‐to‐order 1 business revenue 1 conspicuous consumption 1 consumer education 1 consumer heterogeneity 1 consumer marketing 1 consumer preferences 1 consumer psychology 1 crowdfunding 1 customer loyalty 1 customer service 1 digital goods 1 direct costing 1 discrete choice 1 discrete choice models 1 dissociation (psychology) 1 distribution 1 downsizing 1 dual channels 1 economic aspects of decision making 1 economic development 1 electronic commerce 1 employee morale 1 experimental psychology 1 export 1 financial strategy 1 focus 1 food supply 1 health fitness 1 human resource management (HRM) 1 implicit theories research 1 import 1 industrial costs 1 information 1 information and communication systems management 1 information economics 1 information theory in economics 1 international marketing 1 internet 1 inventory control 1 inventory management 1 knowledge 1 learning 1 logistics 1 loyalty 1 management of crises 1 market design & structure (economics) 1 market structure 1 marketing management 1 marketing research 1 materialism 1 online advertising 1 operations 1 optimal sequential search 1 paid content 1 paywall 1 physical distribution of goods 1 priorities 1 privacy 1 probits 1 product positioning 1 production and operations management 1 retailing 1 revenue model 1 sales strategy 1 search costs 1 self concept 1 self discrepancy 1 self regulation 1 self-discrepancy 1 shape theory (topology) 1 shoe retailing 1 shopping 1 social comparison 1 social influence 1 social learning 1 substitution (technology) 1 supply chain 1 supply chain management 1 supply chains 1 three-dimensional printing 1 tradeoff analysis 1 transaction costs 1 venture capital 1 visual perception 1 whole & parts (psychology) 1 wine More