3 Cases

3 Stanford GSB Faculty Publications

1 Haim Mendelson 1 Mary Barth 1 Wasim Azhar

1 Accounting 1 Marketing

3 consumer products industry 2 consumer goods 1 accounting 1 accounting and control 1 accounting standards 1 consumer marketing 1 distribution 1 electronic commerce 1 finance 1 financial reporting 1 food supply 1 information and communication systems management 1 international marketing 1 internet marketing 1 knowledge 1 marketing 1 marketing management 1 marketing strategy 1 product positioning 1 restructuring 1 sales strategy 1 tradeoff analysis More