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Cross-Channel Effects of Failure in a Retailer's Mobile App
- GSB Authors: Sridhar Narayanan
- Date: 2025-05-02
- Publication Type: Articles
- Publication: Journal of Marketing Research
How Does a Failure in a Retailer's Mobile App Impact Purchases in Its Online and Offline Channels?
- GSB Authors: Sridhar Narayanan
- Date: 2022-01-10
- Publication Type: Working Papers
Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications
- GSB Authors: Pedro Gardete
- Date: 2018-10-04
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
- GSB Authors: Stephan Seiler
- Date: 2017-05-02
- Publication Type: Articles
- Publication: Marketing Science