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AARP and AARP Services, a Multi-Sector Approach to Social Change
- GSB Authors: James Phills | Brian Tayan
- Date: 2007-08-12
- Publication Type: Cases
Internal Branding at Yahoo!, Crafting the Employee Value Proposition
- GSB Authors: Charles O'Reilly
- Date: 2006-02-07
- Publication Type: Cases
Lexicon Branding (A)
- GSB Authors: Chip Heath
- Date: 2002-08-21
- Publication Type: Cases
Lexicon Branding, Procter & Gamble's Swiffer (B)
- GSB Authors: Chip Heath
- Date: 2002-02-17
- Publication Type: Cases