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Miniature of Are Display Ad Content and Landing Page Ad Content Complements or Substitutes? A Field Experiment
Are Display Ad Content and Landing Page Ad Content Complements or Substitutes? A Field Experiment
  • GSB Authors: Yewon Kim
  • Date: 2025-10-19
  • Publication Type: Working Papers
Miniature of Understanding the Returns from Integrated Enterprise Systems: The Impacts of Agile and Phased Implementation Strategies
Understanding the Returns from Integrated Enterprise Systems: The Impacts of Agile and Phased Implementation Strategies
  • GSB Authors: Erik Brynjolfsson
  • Date: 2024-06-01
  • Publication Type: Articles
  • Publication: MIS Quarterly
Miniature of An Approach to Prioritize Customer-Based, Cost-Effective Service Enhancements
An Approach to Prioritize Customer-Based, Cost-Effective Service Enhancements
  • GSB Authors: V Srinivasan
  • Date: 2015-09-10
  • Publication Type: Articles
  • Publication: The Service Industries Journal
Miniature of A Hidden Markov Model of Customer Relationship Dynamics
A Hidden Markov Model of Customer Relationship Dynamics
  • GSB Authors: James Lattin | V Srinivasan
  • Date: 2005-08-16
  • Publication Type: Working Papers

3 Marketing