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Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Aleph: A Collaborative Advantage
Aleph: A Collaborative Advantage
  • GSB Authors: Baba Shiv
  • Date: 2024-09-22
  • Publication Type: Cases
Miniature of Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
  • GSB Authors: Navdeep Sahni
  • Date: 2024-09-12
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Inefficiencies in Digital Advertising Markets
Inefficiencies in Digital Advertising Markets
  • GSB Authors: Sridhar Narayanan
  • Date: 2020-04-22
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  • GSB Authors: Navdeep Sahni | Sridhar Narayanan
  • Date: 2019-03-29
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Parallel Experimentation in a Competitive Advertising Marketplace
Parallel Experimentation in a Competitive Advertising Marketplace
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-03-26
  • Publication Type: Working Papers
Miniature of Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network
Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network
  • GSB Authors: Harikesh Nair
  • Date: 2019-01-30
  • Publication Type: Working Papers

6 Marketing