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Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
- GSB Authors: Sridhar Narayanan
- Date: 2024-05-20
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Preference Reversals Between Digital and Physical Goods
- GSB Authors: Jonathan Levav
- Date: 2021-11-22
- Publication Type: Articles
- Publication: Journal of Marketing Research
Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
- GSB Authors: Sridhar Narayanan
- Date: 2021-09-21
- Publication Type: Working Papers
How Do Firms Make Money Selling Digital Goods Online?
- GSB Authors: Navdeep Sahni
- Date: 2014-06-24
- Publication Type: Articles
- Publication: Marketing Letters