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Miniature of Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice
Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice
  • GSB Authors: Itamar Simonson
  • Date: 2003-02-01
  • Publication Type: Working Papers

1 Working Papers

1 Marketing