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Miniature of Fitting in or Standing Out? The Tradeoffs of Structural and Cultural Embeddedness
Fitting in or Standing Out? The Tradeoffs of Structural and Cultural Embeddedness
  • GSB Authors: Amir Goldberg
  • Date: 2016-11-01
  • Publication Type: Articles
  • Publication: American Sociological Review
Miniature of Consumer Distinctiveness and Advertising Persuasion
Consumer Distinctiveness and Advertising Persuasion
  • GSB Authors: Sonya Grier
  • Date: 2002-06-01
  • Publication Type: Working Papers