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Showing 1 - 25 of 28 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
  • GSB Authors: Navdeep Sahni
  • Date: 2024-09-12
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
  • GSB Authors: Navdeep Sahni
  • Date: 2023-07-14
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Amb and Prologis: A Momentous Proposition
Amb and Prologis: A Momentous Proposition
  • GSB Authors: Chris Mahowald
  • Date: 2023-01-16
  • Publication Type: Cases
Miniature of Automated Bidding and Budget Optimization for Performance Advertising Campaigns
Automated Bidding and Budget Optimization for Performance Advertising Campaigns
  • GSB Authors: Harikesh Nair
  • Date: 2021-08-22
  • Publication Type: Working Papers
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2021-08-02
  • Publication Type: Working Papers
Miniature of Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach
Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach
  • GSB Authors: Harikesh Nair
  • Date: 2021-05-31
  • Publication Type: Working Papers
Miniature of Consumption Vouchers During COVID-19: Evidence from E-Commerce
Consumption Vouchers During COVID-19: Evidence from E-Commerce
  • GSB Authors: Harikesh Nair
  • Date: 2020-08-27
  • Publication Type: Working Papers
Miniature of The Rise of Mercado Libre
The Rise of Mercado Libre
  • GSB Authors: William Barnett
  • Date: 2020-01-22
  • Publication Type: Cases
Miniature of Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network
Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network
  • GSB Authors: Harikesh Nair
  • Date: 2019-01-30
  • Publication Type: Working Papers
Miniature of Target: Creating a Data-Driven Product Management Organization
Target: Creating a Data-Driven Product Management Organization
  • GSB Authors: Robert Siegel
  • Date: 2018-10-02
  • Publication Type: Cases
Miniature of Zola
Zola
  • GSB Authors: George Foster
  • Date: 2017-06-01
  • Publication Type: Cases
Miniature of Stripe: Increasing the GDP of the Internet
Stripe: Increasing the GDP of the Internet
  • GSB Authors: Robert Siegel
  • Date: 2016-12-12
  • Publication Type: Cases
Miniature of EBay: Designing Culture Change - The Innovation Playbook
EBay: Designing Culture Change - The Innovation Playbook
  • GSB Authors: Jennifer Aaker
  • Date: 2016-05-12
  • Publication Type: Cases
Miniature of Tiny Prints (B)
Tiny Prints (B)
  • GSB Authors: Michael Child
  • Date: 2013-09-17
  • Publication Type: Cases
Miniature of Mercado Libre
Mercado Libre
  • GSB Authors: William Barnett
  • Date: 2013-04-04
  • Publication Type: Cases
Miniature of Weddington Way
Weddington Way
  • GSB Authors: Jim Ellis
  • Date: 2013-01-08
  • Publication Type: Cases
Miniature of Toward an Ecology of Market Categories
Toward an Ecology of Market Categories
  • GSB Authors: Michael Hannan
  • Date: 2012-07-01
  • Publication Type: Working Papers
Miniature of Votizen (A)
Votizen (A)
  • GSB Authors: Russell Siegelman
  • Date: 2012-05-04
  • Publication Type: Cases
Miniature of Votizen (D)
Votizen (D)
  • GSB Authors: Russell Siegelman
  • Date: 2012-05-04
  • Publication Type: Cases
Miniature of Votizen (C)
Votizen (C)
  • GSB Authors: Russell Siegelman
  • Date: 2012-05-04
  • Publication Type: Cases
Miniature of Sociable Labs (A)
Sociable Labs (A)
  • GSB Authors: Russell Siegelman
  • Date: 2012-04-17
  • Publication Type: Cases
Miniature of Sociable Labs (C)
Sociable Labs (C)
  • GSB Authors: Russell Siegelman
  • Date: 2012-04-17
  • Publication Type: Cases
Miniature of Sociable Labs (B)
Sociable Labs (B)
  • GSB Authors: Russell Siegelman
  • Date: 2012-04-17
  • Publication Type: Cases
Miniature of Tiny Prints (A)
Tiny Prints (A)
  • GSB Authors: Michael Child
  • Date: 2012-02-28
  • Publication Type: Cases
Miniature of Stella & Dot
Stella & Dot
  • GSB Authors: Michael Child
  • Date: 2011-11-09
  • Publication Type: Cases

28 e-commerce 14 entrepreneurship 7 start-up 6 Steve Blank 6 four steps to the epiphany 6 social marketing 6 strategy and general management 4 internet 3 Dave McClure 3 Eric Ries 3 Facebook Connect 3 The Lean Start up 3 The Lean Start-up 3 Twitter 3 acquisition 3 customer discovery 3 customer discovery model 3 growth strategy 3 political campaign 3 search engines 3 word-of-mouth 2 advertising as information 2 bootstrapping 2 causal inference 2 deep learning 2 digital advertising 2 expansion 2 founders 2 growth 2 international business 2 multi touch attribution 2 new products 2 platform businesses 2 platforms 2 retail 2 stationery 1 A/B/n testing 1 China 1 Covid-19 1 Shapley values 1 advertisers 1 algorithmic marketing 1 application platform 1 automated bidding 1 automation 1 bootstrap 1 budget allocation 1 co-founders 1 commerce 1 commercial real estate 1 competitive decision making 1 computational advertising 1 constrained optimization 1 consumer products 1 data science 1 decision making 1 design thinking 1 direct sales 1 disruption 1 distribution 1 distribution planning 1 dynamic-model 1 entrepreneur 1 entrepreneurs 1 estimation bias 1 experimental design 1 experimentation 1 fashion 1 female founder 1 field experiments 1 field-experiments 1 founding vision 1 grocery 1 growth opportunities 1 household consumption 1 industrial real estate 1 innovation 1 internet advertising 1 internet marketing 1 internet search 1 jewelry 1 logistics 1 market analysis 1 marketing 1 merger 1 online advertising 1 open API 1 organic growth 1 organizational design 1 organizational transformations 1 partnerships 1 payments 1 performance advertising 1 price 1 priorities 1 product management 1 randomized controlled trials 1 real estate 1 real-time bidding 1 recurrent neural networks 1 reputation 1 start-ups 1 strategic growth 1 strategy 1 television 1 vouchers 1 warehouse 1 wedding registry 1 willingness to pay