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Showing 1 - 25 of 26 Records
Inefficiencies in Digital Advertising Markets
- GSB Authors: Sridhar Narayanan
- Date: 2020-04-22
- Publication Type: Articles
- Publication: Journal of Marketing
Consumer Price Search and Platform Design in Internet Commerce
- GSB Authors: Jonathan Levin
- Date: 2018-07-01
- Publication Type: Articles
- Publication: The American Economic Review
Personalization in Email Marketing: The Role of Noninformative Advertising Content
- GSB Authors: Navdeep Sahni | S. Wheeler
- Date: 2018-02-27
- Publication Type: Articles
- Publication: Marketing Science
Auctions Versus Posted Prices in Online Markets
- GSB Authors: Jonathan Levin
- Date: 2018-01-11
- Publication Type: Articles
- Publication: Journal of Political Economy
Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
- GSB Authors: S. Wheeler | Baba Shiv
- Date: 2017-06-22
- Publication Type: Articles
- Publication: Journal of Consumer Research
Blizzard V. bnetd.org Managing Intellectual Property (B)
- GSB Authors: V. Viard
- Date: 2006-12-28
- Publication Type: Cases
Blizzard V. bnetd.org Managing Intellectual Property (A)
- GSB Authors: V. Viard
- Date: 2006-12-28
- Publication Type: Cases
ezboard: Making Customers Pay
- GSB Authors: V. Viard
- Date: 2005-08-03
- Publication Type: Cases
StubHub (B), Taking Hold of Product Strategy
- GSB Authors: Robert Burgelman
- Date: 2005-03-15
- Publication Type: Cases
StubHub (A), January 2004
- GSB Authors: Robert Burgelman
- Date: 2005-03-15
- Publication Type: Cases
Searching for Revenue on the Internet: Yahoo! Acquires Overture
- GSB Authors: Garth Saloner
- Date: 2004-02-02
- Publication Type: Cases
General Motors: Building a Digital Loyalty Network Through Demand and Supply Chain Integration
- GSB Authors: Hau Lee
- Date: 2003-03-04
- Publication Type: Cases
USA Networks in 2001
- GSB Authors: Robert Burgelman
- Date: 2001-11-01
- Publication Type: Cases
Creating and Capturing Value: Perspectives and Cases on Electronic Commerce
- GSB Authors: Garth Saloner | A Spence
- Date: 2001-10-29
- Publication Type: Books
Tesco Delivers
- GSB Authors: Haim Mendelson
- Date: 2001-09-01
- Publication Type: Cases
Electronic Arts in 1999 (B)
- GSB Authors: Robert Burgelman
- Date: 2001-08-03
- Publication Type: Cases
eBay: Private Ordering for an Online Community
- GSB Authors: David Baron
- Date: 2001-08-01
- Publication Type: Cases
Fogdog
- GSB Authors: John Glynn
- Date: 2001-08-01
- Publication Type: Cases
Amazon.com: Marching Toward Profitability
- GSB Authors: Haim Mendelson
- Date: 2001-07-01
- Publication Type: Cases
AOL: The Emergence of an Internet Media Company
- GSB Authors: Robert Burgelman
- Date: 2001-03-20
- Publication Type: Cases
Gap.com
- GSB Authors: Garth Saloner | A Spence
- Date: 2001-03-02
- Publication Type: Cases
Amazon: Evolution of the E-Tailer
- GSB Authors: Robert Burgelman
- Date: 2001-03-01
- Publication Type: Cases
CheckFree
- GSB Authors: Haim Mendelson
- Date: 2001-01-01
- Publication Type: Cases
Gateways to the Internet: Aol & Yahoo!
- GSB Authors: Haim Mendelson
- Date: 2000-12-01
- Publication Type: Cases
E-Markets 2000
- GSB Authors: Robert Burgelman | Garth Saloner
- Date: 2000-11-01
- Publication Type: Cases