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Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
- GSB Authors: Harikesh Nair
- Date: 2017-07-31
- Publication Type: Articles
- Publication: Marketing Science
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
- GSB Authors: Harikesh Nair
- Date: 2014-02-27
- Publication Type: Working Papers
Social Networks and the Identification of Peer Effects
- GSB Authors: Guido Imbens
- Date: 2013-07-22
- Publication Type: Articles
- Publication: Journal of Business & Economic Statistics
Social Ties and User-Generated Content: Evidence from an Online Social Network
- GSB Authors: Harikesh Nair
- Date: 2013-02-01
- Publication Type: Articles
- Publication: Management Science
Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design
- GSB Authors: Wesley Hartmann | Sridhar Narayanan | Harikesh Nair
- Date: 2009-12-21
- Publication Type: Working Papers
Social Ties and User-Generated Content: Evidence from an Online Social Network
- GSB Authors: Harikesh Nair
- Date: 2009-11-01
- Publication Type: Working Papers
Measuring Marketing-Mix Effects in the Video-Game Console Market
- GSB Authors: Harikesh Nair
- Date: 2006-09-01
- Publication Type: Working Papers