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Hubspot in 2025: Inspiring SMBs from the Internet Age to the AI Era
- GSB Authors: Raj Joshi | Robert Burgelman
- Date: 2025-03-17
- Publication Type: Cases
Adobe in 2023: Transforming Marketing Through Digital Experience
- GSB Authors: Raj Joshi | Robert Burgelman
- Date: 2024-02-20
- Publication Type: Cases
Box in 2015 (B): Entering the Next Phase
- GSB Authors: Robert Siegel | Robert Burgelman
- Date: 2015-10-09
- Publication Type: Cases
SAP and Cloud Computing in 2012 and Beyond
- GSB Authors: Robert Burgelman
- Date: 2013-02-03
- Publication Type: Cases
Mercado
- GSB Authors: James Lattin | Mark Leslie
- Date: 2008-07-10
- Publication Type: Cases
SAP AG in 2006 Driving Corporate Transformation
- GSB Authors: Robert Burgelman
- Date: 2006-08-08
- Publication Type: Cases
SAP Banking in 2006: Fostering Innovation in Banking Through the Business Process
- GSB Authors: Robert Burgelman
- Date: 2005-12-21
- Publication Type: Cases