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Miniature of Cultivating Admiration in Brands: Warmth, Competence, and Landing in the Golden Quadrant
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the Golden Quadrant
  • GSB Authors: Jennifer Aaker
  • Date: 2011-11-01
  • Publication Type: Working Papers

1 Working Papers

1 Jennifer Aaker

1 Marketing