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Showing 1 - 4 of 4 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions
The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions
  • GSB Authors: Itamar Simonson
  • Date: 2020-07-24
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of The Power of Moments: Why Certain Experiences Have Extraordinary Impact
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
  • GSB Authors: Chip Heath
  • Date: 2017-10-03
  • Publication Type: Books
Miniature of Rethinking Time: Implications for Well-Being
Rethinking Time: Implications for Well-Being
  • GSB Authors: Jennifer Aaker
  • Date: 2017-01-01
  • Publication Type: Working Papers
Miniature of Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
  • GSB Authors: Baba Shiv
  • Date: 2011-12-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology