Collections
Gallery
Gallery

List View

Showing 1 - 20 of 20 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social Network
Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social Network
  • GSB Authors: Sridhar Narayanan
  • Date: 2025-11-19
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
  • GSB Authors: Sridhar Narayanan
  • Date: 2024-05-20
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Contract Design in Influencer Marketing
Contract Design in Influencer Marketing
  • GSB Authors: Navdeep Sahni
  • Date: 2024-04-30
  • Publication Type: Working Papers
Miniature of The Heterogeneous Impact of Changes in Default Gift Amounts on Fundraising
The Heterogeneous Impact of Changes in Default Gift Amounts on Fundraising
  • GSB Authors: Susan Athey | Kristine Koutout
  • Date: 2024-04-08
  • Publication Type: Working Papers
Miniature of Contract Design in Influencer Marketing
Contract Design in Influencer Marketing
  • GSB Authors: Navdeep Sahni
  • Date: 2024-04-01
  • Publication Type: Working Papers
Miniature of Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network
Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network
  • GSB Authors: Sridhar Narayanan
  • Date: 2023-11-01
  • Publication Type: Working Papers
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
  • GSB Authors: Navdeep Sahni
  • Date: 2023-07-14
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Price Promotions and "Freemium" App Monetization
Price Promotions and "Freemium" App Monetization
  • GSB Authors: Jonathan Levav | Harikesh Nair
  • Date: 2022-07-12
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
  • GSB Authors: Sridhar Narayanan
  • Date: 2021-09-21
  • Publication Type: Working Papers
Miniature of Effects of Attention and Recognition on Engagement, Content Creation and Sharing: Experimental Evidence from an Image Sharing Social Network
Effects of Attention and Recognition on Engagement, Content Creation and Sharing: Experimental Evidence from an Image Sharing Social Network
  • GSB Authors: Sridhar Narayanan
  • Date: 2021-01-07
  • Publication Type: Working Papers
Miniature of Information Vs. Automation and Implications for Dynamic Pricing
Information Vs. Automation and Implications for Dynamic Pricing
  • GSB Authors: Wesley Hartmann
  • Date: 2019-10-24
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Planning for Multiple Shopping Goals in the Marketplace
Planning for Multiple Shopping Goals in the Marketplace
  • GSB Authors: Szu-chi Huang
  • Date: 2019-07-29
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-07-08
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications
Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications
  • GSB Authors: Pedro Gardete
  • Date: 2018-10-04
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
  • GSB Authors: Harikesh Nair
  • Date: 2017-07-31
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Behavioral Processes in Long-Lag Intervention Studies
Behavioral Processes in Long-Lag Intervention Studies
  • GSB Authors: Dale Miller
  • Date: 2017-05-25
  • Publication Type: Articles
  • Publication: Perspectives on Psychological Science
Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
  • GSB Authors: Navdeep Sahni
  • Date: 2016-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
  • GSB Authors: Harikesh Nair
  • Date: 2014-02-27
  • Publication Type: Working Papers

20 field experiments 6 advertising 4 marketing 3 causal effects 3 consumer behavior 3 internet advertising 3 social networks 2 behavioral targeting 2 casinos 2 compensation 2 complementarities 2 constraints 2 contract design 2 digital goods 2 elasticity (economics) 2 endogeneity 2 image recognition 2 influencers 2 internet marketing 2 nonrandom targeting 2 price promotions 2 promotions 2 randomization 2 randomized experiments 2 selling 2 subscription goods 2 user-generated content 1 ACT-R model 1 Bertrand supertraps 1 D03 1 D12 1 D91 1 M31 1 M37 1 advertising as information 1 advertising content 1 advertising frequency 1 advertising tailoring 1 app monetization 1 ask strings 1 attention effects 1 automation 1 automation technology 1 behavioral mediation 1 big data 1 business 1 carryover effects 1 casino hotels 1 charitable giving 1 cognitive psychology 1 complex network analysis techniques 1 computer science 1 computer software industry 1 consumer deception 1 consumer memory and advertising 1 consumer psychology 1 consumer search 1 content (measure theory) 1 deception 1 deep learning 1 defaults 1 demand response 1 digital marketing and social media 1 direct e-marketing 1 disclosure 1 discount prices 1 donation behavior 1 dynamic effects 1 dynamic testing 1 dynamic-model 1 e-commerce 1 economic competition 1 electricity 1 electronic commerce 1 email marketing 1 energy 1 estimation theory 1 experimental design 1 externalities 1 field research 1 free-to-play games 1 freemium 1 goals and motivation 1 goodwill (commerce) 1 goodwill model 1 grocery industry 1 grocery shopping 1 internet privacy 1 internet sales 1 interventions 1 long-term effects of ads 1 longitudinal studies 1 machine learning 1 marketing research 1 marketplaces 1 mathematical analysis 1 mathematics 1 media 1 memory model 1 memory-based model 1 misinformation and its impacts 1 mobile 1 mobile operating systems 1 monetization 1 multiproduct firms 1 native advertising 1 new products 1 online advertising 1 online shopping 1 paid search 1 personalization 1 personalized policies 1 platform businesses 1 platforms 1 price 1 price cutting 1 prices 1 pricing 1 product quality 1 psychological research 1 psychology 1 randomized field experiments 1 recognition effects 1 repeated advertising 1 reputation 1 restaurant marketing 1 restaurant reviews 1 restaurants 1 retailing and atmospherics 1 sales 1 search advertising 1 search engines 1 shopping 1 short-run elasticities 1 small business 1 spacing effect 1 statistical and nonlinear physics 1 supply & demand 1 supply-side economics 1 temporal spacing 1 theories of change 1 time perception 1 time perception and temporal effect 1 time-based pricing 1 transfer learning 1 user generated content 1 utilities 1 video games