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Showing 1 - 15 of 15 Records
Branch Metrics: "Failing" into the Idea
- GSB Authors: Fern Mandelbaum
- Date: 2015-12-18
- Publication Type: Cases
Gametime
- GSB Authors: Robert Chess
- Date: 2014-03-11
- Publication Type: Cases
Willow Creek Community Church, What Really Makes a Difference
- GSB Authors: Bill Meehan
- Date: 2012-01-04
- Publication Type: Cases
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the Golden Quadrant
- GSB Authors: Jennifer Aaker
- Date: 2011-11-01
- Publication Type: Working Papers
If Money Doesn't Make You Happy, Consider Time
- GSB Authors: Jennifer Aaker
- Date: 2010-11-01
- Publication Type: Working Papers
User-Generated Content Systems at Intuit (B)
- GSB Authors: William Barnett
- Date: 2010-05-03
- Publication Type: Cases
User-Generated Content Systems at Intuit (A)
- GSB Authors: William Barnett
- Date: 2010-05-03
- Publication Type: Cases
A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation
- GSB Authors: Harikesh Nair
- Date: 2009-09-18
- Publication Type: Working Papers
An Improved Method for the Quantitative Assessment of Customer Priorities
- GSB Authors: V Srinivasan
- Date: 2009-07-16
- Publication Type: Working Papers
Assessing the Chinese Palate: American Securities Shanghai (A)
- GSB Authors: Wesley Hartmann
- Date: 2008-10-30
- Publication Type: Cases
Adaptive Self-Explication of Multi-Attribute Preferences
- GSB Authors: V Srinivasan
- Date: 2007-12-21
- Publication Type: Working Papers
Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations
- GSB Authors: Harikesh Nair
- Date: 2006-11-17
- Publication Type: Working Papers
Skolar, M.D.: Is There a Business in Web-Based Information for Doctors?
- GSB Authors: Michaela Draganska
- Date: 2006-02-08
- Publication Type: Cases
Note on Market Research
- GSB Authors: Robert Chess
- Date: 2004-06-18
- Publication Type: Cases
The Xbox Launch in Korea
- GSB Authors: Michaela Draganska
- Date: 2003-04-25
- Publication Type: Cases