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Rachio: Marketing a Disruptive Sprinkler Technology
- GSB Authors: Wesley Hartmann
- Date: 2017-09-14
- Publication Type: Cases
Star Digital: Assessing the Effectiveness of Display Advertising
- GSB Authors: Sridhar Narayanan
- Date: 2013-03-06
- Publication Type: Cases
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
- GSB Authors: Jennifer Aaker
- Date: 2010-06-09
- Publication Type: Cases