3 Cases

3 Stanford GSB Faculty Publications

1 James Lattin 1 Mike Speiser 1 William Barnett

1 Marketing 1 Organizational Behavior

3 marketing information systems 2 marketing 2 marketing strategy 2 strategy and general management 1 IT infrastructure 1 customer relationship marketing 1 customer retention 1 data management 1 data mining 1 enterprise systems 1 entrepreneurial management 1 information & technology 1 information systems 1 loyalty 1 market definition 1 marketing implementation 1 marketing management 1 marketing mix 1 marketing organizations 1 marketing planning 1 process innovation 1 rewards 1 sales management 1 sales operations 1 sales organization 1 statistical analysis More