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Miniature of Cultivating Optimism: How to Frame Your Future During a Health Challenge
Cultivating Optimism: How to Frame Your Future During a Health Challenge
  • GSB Authors: Jennifer Aaker
  • Date: 2017-06-21
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Cultivating Optimism: How to Frame Your Future During a Health Challenge
Cultivating Optimism: How to Frame Your Future During a Health Challenge
  • GSB Authors: Jennifer Aaker
  • Date: 2017-06-13
  • Publication Type: Working Papers

2 Jennifer Aaker

2 Marketing