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Miniature of Cross-Channel Effects of Failure in a Retailer's Mobile App

Cross-Channel Effects of Failure in a Retailer's Mobile App

GSB Authors: Sridhar Narayanan
Date: 2025-05-02
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of How Does a Failure in a Retailer's Mobile App Impact Purchases in Its Online and Offline Channels?

How Does a Failure in a Retailer's Mobile App Impact Purchases in Its Online and Offline Channels?

GSB Authors: Sridhar Narayanan
Date: 2022-01-10
Publication Type: Working Papers