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Miniature of Targeting, Personalization, and Engagement in an Agricultural Advisory Service
Targeting, Personalization, and Engagement in an Agricultural Advisory Service
  • GSB Authors: Susan Athey
  • Date: 2023-08-14
  • Publication Type: Working Papers


Miniature of Counterfactual Inference for Consumer Choice Across Many Product Categories
Counterfactual Inference for Consumer Choice Across Many Product Categories
  • GSB Authors: Susan Athey
  • Date: 2019-06-06
  • Publication Type: Working Papers


Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science


Miniature of Thuuz Sports
Thuuz Sports
  • GSB Authors: George Foster
  • Date: 2015-05-18
  • Publication Type: Cases