List View
Showing 1 - 4 of 4 Records
Targeting, Personalization, and Engagement in an Agricultural Advisory Service
- GSB Authors: Susan Athey
- Date: 2023-08-14
- Publication Type: Working Papers
Counterfactual Inference for Consumer Choice Across Many Product Categories
- GSB Authors: Susan Athey
- Date: 2019-06-06
- Publication Type: Working Papers
Personalization in Email Marketing: The Role of Noninformative Advertising Content
- GSB Authors: Navdeep Sahni | S. Wheeler
- Date: 2018-02-27
- Publication Type: Articles
- Publication: Marketing Science
Thuuz Sports
- GSB Authors: George Foster
- Date: 2015-05-18
- Publication Type: Cases