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Showing 1 - 12 of 12 Records
Dynamic Positioning, Product Innovation, and Entry in a Vertically Differentiated Market
- GSB Authors: David Baron
- Date: 2021-02-01
- Publication Type: Articles
- Publication: Journal of Economics & Management Strategy
The Good, the Bad, and the Complex: Product Design with Imperfect Information
- GSB Authors: Dana Foarta | Victoria Vanasco
- Date: 2018-12-12
- Publication Type: Working Papers
The Innovation Playbook: Land's End: Envisioning the Non-Obvious
- GSB Authors: Jennifer Aaker
- Date: 2016-11-02
- Publication Type: Cases
Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
- GSB Authors: Jennifer Aaker
- Date: 2016-02-23
- Publication Type: Cases
Qihoo 360: A Subversive Tiger in the Internet Jungle
- GSB Authors: Harikesh Nair
- Date: 2015-03-27
- Publication Type: Cases
Quirky a Business Based on Making Invention Accessible
- GSB Authors: Michael Marks
- Date: 2013-08-07
- Publication Type: Cases
Renault's Logan Car: Managing Customs Duties for a Global Product
- GSB Authors: Hau Lee
- Date: 2008-04-29
- Publication Type: Cases
Xsigo Systems
- GSB Authors: Mark Leslie | Andrew Rachleff
- Date: 2007-10-04
- Publication Type: Cases
Evolution of the Xbox Supply Chain
- GSB Authors: Charles Holloway | Hau Lee
- Date: 2006-04-14
- Publication Type: Cases
Flextronics: A Focus on Design Leads to India
- GSB Authors: Charles Holloway
- Date: 2005-01-10
- Publication Type: Cases
Edison and the Electric Light (A)
- GSB Authors: Chip Heath
- Date: 2002-01-08
- Publication Type: Cases
Edison and the Electric Light (B)
- GSB Authors: Chip Heath
- Date: 2002-01-08
- Publication Type: Cases