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Showing 1 - 23 of 23 Records
A Customer Journey Mapping Approach with Mobile Application
- GSB Authors: James Lattin
- Date: 2025-01-30
- Publication Type: Articles
- Publication: Journal of Mechanical Design
Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
- GSB Authors: Jennifer Aaker
- Date: 2016-02-23
- Publication Type: Cases
Nebula: The Fall of a Company
- GSB Authors: Robert Siegel | Mark Leslie
- Date: 2015-10-09
- Publication Type: Cases
House of Tara: Building an African Beauty Company
- GSB Authors: Jesper Sørensen
- Date: 2015-04-22
- Publication Type: Cases
Evolving Kiva's Impact: Introduction of Kiva Labs and Kiva Zip
- GSB Authors: Russell Siegelman
- Date: 2014-04-05
- Publication Type: Cases
Innovation at Caterpillar: The D7E Tractor
- GSB Authors: Glenn Carroll
- Date: 2014-02-27
- Publication Type: Cases
Ditto
- GSB Authors: Fern Mandelbaum
- Date: 2014-02-12
- Publication Type: Cases
Quirky a Business Based on Making Invention Accessible
- GSB Authors: Michael Marks
- Date: 2013-08-07
- Publication Type: Cases
Intuit's Small Business Health Insurance Solutions
- GSB Authors: Jonathan Levav | Russell Siegelman
- Date: 2013-05-06
- Publication Type: Cases
PATH and the Safe Water Project Empowering the Poor Through User-Centered Design
- GSB Authors: Stefanos Zenios
- Date: 2013-04-01
- Publication Type: Cases
User-Generated Content Systems at Intuit (B)
- GSB Authors: William Barnett
- Date: 2010-05-03
- Publication Type: Cases
User-Generated Content Systems at Intuit (A)
- GSB Authors: William Barnett
- Date: 2010-05-03
- Publication Type: Cases
Shanzhai ("Bandit") Mobile Phone Companies: The Guerrilla Warfare of Product Development and Supply Chain Management
- GSB Authors: Hau Lee
- Date: 2010-03-09
- Publication Type: Cases
Cisco Systems, Inc.: Collaborating on New Product Introduction
- GSB Authors: Hau Lee
- Date: 2009-06-05
- Publication Type: Cases
Facebook (B)
- GSB Authors: William Barnett
- Date: 2007-10-22
- Publication Type: Cases
IMVU
- GSB Authors: Andrew Rachleff
- Date: 2007-03-26
- Publication Type: Cases
Genomic Health: Launching a Paradigm Shift ... and an Innovative New Test
- GSB Authors: Robert Chess | Stefanos Zenios
- Date: 2006-02-14
- Publication Type: Cases
FedEx and Environmental Defense: Building a Hybrid Delivery Fleet
- GSB Authors: Erica Plambeck
- Date: 2006-01-11
- Publication Type: Cases
Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly's Experience with Prozac
- GSB Authors: Margaret Eaton
- Date: 2005-02-25
- Publication Type: Cases
Structured Credit Index Products and Default Correlation
- GSB Authors: Darrell Duffie
- Date: 2004-02-29
- Publication Type: Cases
Emergence of Default Swap Index Products
- GSB Authors: Darrell Duffie
- Date: 2004-02-12
- Publication Type: Cases
SkyStream Networks, Inc. (B)
- GSB Authors: William Barnett
- Date: 2002-09-05
- Publication Type: Cases
SkyStream Networks, Inc. (A)
- GSB Authors: William Barnett
- Date: 2002-09-05
- Publication Type: Cases