10 Stanford GSB Faculty Publications

9 Cases 1 Articles

3 George Foster 2 Chip Heath 2 Robert Burgelman 1 Itamar Simonson 1 Jesper Sørensen 1 Wasim Azhar

5 Organizational Behavior 3 Accounting 2 Marketing

1 Harvard Business Review

10 product positioning 5 brand management 5 entrepreneurship 5 marketing strategy 4 consumer marketing 3 athletes 3 clothing 3 distribution channels 3 management of crises 3 marketing 3 strategy and general management 2 corporate branding 2 mergers & acquisitions (M&A) 2 product introduction 1 IT infrastructure 1 business and government relations 1 business models 1 competitive advantage 1 competitor analysis 1 consumer behavior 1 consumer goods 1 consumer preferences 1 consumer products industry 1 consumers' reviews 1 corporate venture 1 developing countries 1 direct sales 1 distribution 1 economics 1 emerging markets 1 entering foreign markets 1 financial strategy 1 high technology 1 innovation 1 international marketing 1 market positioning 1 market segmentation 1 market selection 1 marketing management 1 marketing research 1 mergers and acquisitions 1 online comments 1 politics and business environment 1 product development 1 social media 1 strategic analysis 1 strategy 1 strategy formulation 1 target marketing 1 technology 1 tradeoff analysis 1 user-generated content 1 value innovation More