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Green Hills Market Loyalty Program
- GSB Authors: James Lattin
- Date: 2009-04-20
- Publication Type: Cases
The Relationship Between Export Assistance and Performance Improvement in Portuguese Export Ventures: An Empirical Test of the Mediating Role of Pricing Strategy Adaptation
- GSB Authors: David Montgomery
- Date: 2005-07-01
- Publication Type: Articles
- Publication: European Journal of Marketing
Wildcat Dynamics Company (A)
- GSB Authors: Charles Bonini
- Date: 2004-08-01
- Publication Type: Cases