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Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience
- GSB Authors: Yu Ding
- Date: 2025-06-17
- Publication Type: Articles
- Publication: Journal of Consumer Research
Planning for Multiple Shopping Goals in the Marketplace
- GSB Authors: Szu-chi Huang
- Date: 2019-07-29
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
- GSB Authors: Jennifer Aaker
- Date: 2015-06-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being
- GSB Authors: Jennifer Aaker
- Date: 2012-08-10
- Publication Type: Articles
- Publication: Psychological Science