The article presents information on the financial conditions of an American non-profit organization. One of the donors to the organization David Brown was upset that the organization had been running absolutely colossal operating deficits for two years, without informing donors. He was upset about the charity's lack of candor. He had concerns about basic decision making. Though the charity has posted financial information on the Web, Brown noted that the organization is not exactly forthcoming. There's nothing about the issue on the home page. Most individual donors are not like David Brown. A recent survey on personal charitable giving by the Atlanta Community Foundation found that when giving to nonprofits, people are more motivated by the heart than by the head. But David Brown is part of a growing movement, a new breed of givers, both individual and institutional. They view themselves as investors, rather than simply donors, who seek information about the nonprofits they fund, and expect measurable social returns on their investment, much as investors in the stock market aim for financial returns. It is with these investors that the future of the social sector lies.
