Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College

Title:

Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College

GSB Authors:

David Montgomery

All Authors:

Montgomery, David B.

Date:

2001-11-01

Abstract:

Abstract not available

Publication:

Marketing Science

Volume:

20

Issue:

4

Collection:

Faculty Publications

DOI:

https://doi.org/10.1287/mksc.20.4.337.9762

Academic Area:

Marketing

Publication Type:

Articles