Not All Debt Is Created Equal: On the Mental Accounting of Debt Forms

Title:

Not All Debt Is Created Equal: On the Mental Accounting of Debt Forms

GSB Authors:

Stephanie Tully

All Authors:

Eesha, S.

Tully, Stephanie

Cryder, C.

Date:

2019-01-01

Abstract:

Abstract not available

Collection:

Faculty Publications

Publication URL:

https://gsb.stanford.edu/faculty-research/working-papers/not-all-debt-created-equal-mental-accounting-debt-forms

Academic Area:

Marketing

Publication Type:

Working Papers