Salesforce.com: The Evolution of Marketing Systems

Title:

Salesforce.com: The Evolution of Marketing Systems

GSB Authors:

Antonio Davila

All Authors:

Davila, Antonio

Eisen, J.

Date:

2003-03-18

Abstract:

Salesforce.com evolves from a fledgling start-up to a leader in the provision of web-based management systems. Throughout their growth, the management team faces several strategic decisions, which result in the development of new products and the entry into new markets.

Collection:

Faculty Publications

Keywords:

entrepreneurship

ERP (enterprise resource planning)

CRM

salesforce management

technology

management systems

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/salesforcecom-evolution-marketing-systems

Academic Area:

Accounting

Publication Type:

Cases