Vocera Communications (B)

Title:

Vocera Communications (B)

GSB Authors:

James Lattin

Mark Leslie

All Authors:

Lattin, Jim

Leslie, Mark

Lang, B.

Date:

2010-02-02

Abstract:

Vocera Communications (B) is a company update as of 2007, after a new CEO/Chairman was hired. The company had evolved over the years into a healthcare technology company, and several other significant changes had taken place, specifically regarding channel sales. The new CEO is left to consider various sales strategies.

Collection:

Faculty Publications

Keywords:

entrepreneurship

channel

sales strategy

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/vocera-communications-b

Academic Area:

Marketing

Publication Type:

Cases