The protagonist is Bruce Dunlevie, a cofounder of venture firm Benchmark Capital. In early 2007, Dunlevie and his partners are faced with whether to expand their firm into China and/or India, as many other well-respected VC firms had been doing at the time. Despite having two existing and successful satellite offices in the UK and Israel, the partners are not convinced that further expansion makes sense. Therefore, to follow the logic, they are also considering whether to spin out the existing satellites to be independent entities or keep them as part of the Benchmark franchise.
