Carteleras De Puerto Rico

Title:

Carteleras De Puerto Rico

GSB Authors:

H. Grousbeck

All Authors:

Grousbeck, H.

Tauber, A.

Date:

1900-01-01

Abstract:

This case chronicles the travails of two young entrepreneurs who conducted a search fund in San Juan, Puerto Rico. After running out of acquisition options, the entrepreneurs decided to pursue a start-up in the billboard industry. The case then chronicles how the entrepreneurs built Puerto Rico's second largest billboard company with special emphasis on several challenges that they faced during this journey.

Collection:

Faculty Publications

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/carteleras-de-puerto-rico

Academic Area:

Organizational Behavior

Publication Type:

Cases