WineInStyle

Title:

WineInStyle

GSB Authors:

George Foster

All Authors:

Foster, George

Han, A.

Date:

2011-01-19

Abstract:

Robert Eberhart is an American electronics executive living abroad in Japan as market president. He's ready to move on to something new and discovers that the changing distribution laws in Japan may provide him a chance to upend the supply chain for California wines. Legal, marketing, operational, and executive management challenges ensue.

Collection:

Faculty Publications

Keywords:

entrepreneurship

wine

import

export

start-up

operations

marketing

consumer goods

venture capital

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/wineinstyle

Academic Area:

Accounting

Publication Type:

Cases