Note on Creating a Viable Venture

Title:

Note on Creating a Viable Venture

GSB Authors:

Charles Holloway

Steve Ciesinski

Leigh Rawdon

Dennis Rohan

Howard Rosen

Russell Siegelman

All Authors:

Han, A.

Holloway, Charles A.

Sweeney, L.

Ciesinski, Steve

Rawdon, Leigh

Rohan, Dennis

Rosen, Howie

Siegelman, Russell

Date:

2011-01-08

Abstract:

This note identifies the key issues that must be addressed in the creation of a viable venture, and provides an overview of the processes and techniques available to resolve the issues discussed. Also see Note on Creating a Viable Venture – A Global Perspective

Collection:

Faculty Publications

Keywords:

entrepreneurship

design thinking

idea generation

business model

venture capital

incubation

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/note-creating-viable-venture

Academic Area:

Organizational Behavior

Publication Type:

Cases